Genesis Beauty Supply, formerly Xtra Hair, is a beauty supply store on the corner of Reseda Boulevard and Gresham Street. Genesis offers a wide range of hair-related items, including a selection of human-hair and synthetic wigs. The store also sells extensions, weaves and accessories. There are also traditional hair supplies like gel, shampoo, and conditioner. Its staff knows a lot about the subject and can give advice specific to customers' hair and hair needs. There is ample parking in the lot behind the store.