Established in 2008 on the first floor of the Northridge Fashion Center, C28 is a Christian store that hopes to be an alternative shopping arena for Christian youth. It sells books, music, accessories and apparel that is meant to spread the word of Jesus. A portion of its proceeds goes to a Christian ministries of the customer's choice. C28 is local to the area, with several additional stores in neighboring cities. The employees here are all devout Christians, offering to pray and worship with customers in the store along with gospel music and sermons that play for customer enjoyment. The facility hosts outreach events and concerts in the store or outside the mall, hoping to recruit more people to dedicate to their lives to Jesus.