.
Feedback

UPDATE: Court Tosses $310M Bratz Doll Verdict

The trade secrets dispute stems from Bratz doll designer Carter Bryant's defection from Mattel to Chatsworth's MGA Entertainment.

A federal appeals court panel Thursday tossed a Santa Ana jury's multimillion-dollar award to toy company MGA Entertainment in its trade-secrets dispute against Mattel over rights to the Bratz line of dolls.

After a three-month trial and eight days of deliberations, jurors in April 2011 found that MGA, with Chatsworth offices in the former Los Angeles Times building at 20000 Prairie St., did not steal any secrets from El Segundo-based Mattel and that Mattel did not own the idea for the Bratz dolls.

Jurors awarded MGA $85 million in damages, which U.S. District Judge David O. Carter doubled to $170 million.

Carter also awarded about $140 million in attorneys' fees and damages. The U.S. 9th Circuit Court of Appeals upheld that ruling despite vacating the jury's verdict.

The dispute stems from Bratz doll designer Carter Bryant's defection from Mattel to MGA. Bryant worked for MGA after giving Mattel two weeks notice of his intent to quit, triggering claims from Mattel that MGA stole its trademark secrets.

Bryant said he got the idea for the sassy, more urban line of dolls with oversized heads and feet while driving past a high school on his way home from his job at Old Navy in western Missouri. He moved there to live with his parents between two stints at Mattel.

Jurors in April 2011 found against Mattel because of evidence indicating the toy giant engaged in corporate espionage. MGA also claimed that Mattel bullied retailers to not carry the Bratz dolls.

The 2011 verdict was a reversal from August 2008, when a federal jury in Riverside ruled for Mattel in its civil suit alleging MGA committed copyright infringement and conspired to breach Bryant's contract with Mattel. The evidence of the corporate espionage surfaced just days before the 2011 trial, MGA's attorneys said.

The $100 million award to Mattel in 2008 was overturned by the U.S. 9th Circuit Court of Appeals in 2010, leading to the retrial in Santa Ana.

In Thursday's opinion, penned by Chief Judge Alex Kozinski, the 2011 verdict was overturned because MGA's counterclaim was improperly ruled by a federal judge to be "compulsory" to Mattel's original complaint. MGA's claims of trade secret misappropriation were different than Mattel's original complaint and were not connected, so MGA was not entitled to be allowed a compulsory counterclaim, the justices ruled.

"Because MGA's trade-secret claim should not have reached this jury, we vacate the verdict along with the related damages, fees and costs," Kozinski wrote.

In other words, the jury in 2011 should not have been considering the claims of both companies at the same time.

The federal appellate justices upheld the attorneys' fees, because Carter's award furthers the intent of the Copyright Act, which is to encourage artistic creativity for the public's good. The justices cited former Creedence Clearwater Rival frontman John Fogerty's legal battle against the company that acquired publishing rights to his song, "Run Through the Jungle."

Quoting from Carter's ruling, Kozinski wrote, "MGA's 'contribution to the state of the law in the field of copyright in a case of this magnitude and notoriety' was important because MGA's 'failure to vigorously defend against Mattel's claims could have ushered in a new era of copyright litigation aimed not at promoting expression but at stifling the 'competition' upon which America thrives."'

Thursday's ruling will likely trigger another trial.

MGA Chief Executive Officer Isaac Larian vowed another lawsuit.

"We remain thankful for all of the hard work done by the first jury and Judge Carter and we are confident that when the second jury hears about Mattel's sneaking into our showrooms and egregious theft of scores of our secrets over the years, they will be even more appalled than the first jury and award MGA even greater damages," Larian said.

"We are gratified that the Ninth Circuit affirmed the largest fee and cost award in a copyright infringement case in U.S. history and continued to hold Mattel liable for pursuing its frivolous claims against us," Larian added.

Mattel officials predicted a new lawsuit would fail.

"While MGA can in theory bring a new lawsuit based on its toy fair claims, we are confident that such a lawsuit will be barred by the statute of limitations," said Mattel spokesman Alan Hilowitz. "We look forward to the speedy and final resolution of this dispute, and will continue to focus our efforts on successfully competing in the marketplace."

Kozinski offered a bit of advice for both sides in the rematch.

"While this may not be the last word on the subject, perhaps Mattel and MGA can take a lesson from their target demographic: Play nice," Kozinski concluded in the opinion.

Newsletter & Alerts

Get the best stories each day and important breaking news

Subscribe

Not from Northridge-Chatsworth Patch? Find your Local Patch »

Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
Jock June 10, 2013 at 09:29 am
We should be spending So Cal money to use the "LA river", diverting some to cisterns andRead More reservoirs. It no longer feeds a delta which must have been a very rich one 200 years ago. You are right, L.A. with it's huge population subsidizes most of State Taxes. That the Oil companies in the Central Valley are sucking up more water is no surprise. If we have several years of drought, we can drink 87 octane. We have been allowing water that falls here in L.A. to run into the ocean, saving little to none. We can go from 25-30" a year to 4. Suddenly on the 4 year we have high rates and rationing. Why ? Because it has always been the quick buck and expediency over thoughtful planning. in Israel, Masada is in one of the driest area's of the world. By channeling droplets of water, they were able to water a community of hundreds for years.
drew June 6, 2013 at 08:13 am
You will not want to miss this exciting band! They were on the cover of Entertainment Magazine inRead More Folsom, California. Awesome talent! Our hats go off to the men in black.
john s. archer May 27, 2013 at 08:23 pm
I don't spell very well...LOL
MICHAEL ZITTERMAN May 28, 2013 at 06:58 am
May 4, 2013 PROBLEM: Illegal immigrants AKA Undocumented workers DEFINITION: Illegal immigrantsRead More are those persons who enter a country without legal authorization. CAUSES, REASONS, AND PROVENANCE: The main reason for legal and illegal immigration is that people want and hope to improve their lives and the lives of their families. DISCUSSION: I think all would stipulate that anyone has the right to attempt to better his or her condition insofar as those efforts do not infringe upon the rights of others. Each country has the right and obligation to establish immigration laws for the orderly and rational assimilation of legal immigrants. Do the following comments provide justification for illegal immigration? 1. Illegal immigrants are looking to better their situations. 2. Illegal immigrants provide inexpensive labor and are hard workers. 3. This Nation was built upon immigrants. 4. It is virtually impossible to find and deport 12,000,000 illegal immigrants. The answers to the above four should be “no”. If anyone disagrees with that, I will appreciate his or her reasoning for a “yes” response. RECOMMENDED “COMPREHENSIVE” SOLUTION TO THIS PROBLEM: 1. A foolproof system must be devised, implemented, with substantial penalties for non-compliance that will verify a person’s legal authorization to work in the United States. 2. The concept of “anchor babies” should be eliminated, either by a pragmatic interpretation of the 14th Amendment (displaced the disputed Civil Rights legislation of 1866, which was passed by Congress over Andrew Johnson’s veto, and which was proposed by Congress six months after the 13th Amendment had been ratified), by Congressional legislation in accordance with Section 5 of the 14th Amendment, or by a Constitutional Amendment, that could and should be passed by the House and Senate and ratified by the requisite 38 states within a year. 3. There should be a $4.00 (arbitrary) per gallon increase in the federal excise tax on gasoline and diesel, at the pump. A tax credit would be allowed any U.S. taxpayer (who possesses a valid driver’s license and submits proof of vehicle registration and proof of insurance) in the amount of $2,000.00 per year (10,000 miles @ 20 MPG = 500 gallons, thus, 500 X $4.00 = $2,000.00). 4. Federal legislation should be passed that would eliminate all minimum wage laws. The “minimum wage” concept should be replaced with a massive expansion of the EITC regulations, which would cover all U.S. taxpayers who are older than 17 years of age. 5. Work with the Mexican and other Central and South America nations to enhance those economies. CONCLUSION: If the above changes were legislated, a substantial number of undocumented individuals would self-deport, since the economics of entering the United States, without authorization, would be substantially diminished. It is logical that a newborn should assume the nationality of the mother, regardless of the venue of the birth, therefore, the strategy of an undocumented mother giving birth in the United States should be of no consequence. NOTE: This will be a process, i.e., not an overnight solution. mz mikiesmoky@aol.com Last modified: July 24, 2010 Last modified - May 4, 2013
Carl Petersen III May 25, 2013 at 07:09 am
Do you think that god takes your prayers more seriously if you make them public?
hulettemoore8765 June 8, 2013 at 09:16 am
Goodmorning Greetings again Abba, Father God; Creator of ALL. Thank You dear Lord for giving meRead More another day of life, for blessing me,Please bless my Lovedones, my Family, my Church Pastors, my Friends, ALL bible preaching campuses and Others, more than WE would ever deserve. Lord I lift uP those who are hurting and You know the many who are, so many have and or about to give up on life, touch them in a MIGHTY way with Your Love, peace and mercy Father and comfort them as You hug them in Your loving Arms with Your assurance that you are and always will be with Us even when we are not and give them HOPE-Lord I am praying for all who need You at this time, You know their hearts and what they are faced with-there are so many seeking prayer for their situation. I lift uP the prayer requests that are posted on my Prayer Wall, my heart cry out for Your divine intervention as I lay each request at Your Feet for handling according to Your will - Lord comfort those who are grieving the loss of a loved-one-Abba, heavenly Father, I pray for wisdom, boldness and humbleness of hearts to take Your Word with heart felt Love and, listening ear to their struggles and hindrances meeting them where they are before shinning the Light of Your Son into the dark places as the Holy Spirit leads in hope of that those still living in darkness may find Your way, confess and surrender their lives to Jesus Christ making Him their Lord, Boss and Savior over their lives. I am so Blessed and thankful for the Cross of Jesus; We are more than conquerors through His death and Resurrection, WE HAVE the VICTORY! HALLELUYAH! Thank You, Father God for answering my prayer, grateful in Christ ✞Jesus holy and precious Name. AMEN!